Group Profile

Strong brands and a broad range of quality products in paints and wood care made up the Dyrup Group’s core business in the European market.

Dyrup manufactures and markets products sold via two primary sales channels:

- the DIY market, consisting mainly of paint retailers and builders’ merchants
- the professional market (PRO), consisting of wholesalers and professional decorators

The DIY market accounted for 52% of revenue in 2009 and the PRO market for 48%. The principal geographical markets are Denmark, France, Germany, Poland and the Iberian Peninsula. These markets account for just approx. 90% of revenue. The remaining revenue comes from other European markets and markets in Asia and Africa, in which Dyrup markets its products through own companies or distributors.

Dyrup’s market positions in wood care are particularly strong in Denmark, France and Germany. In paints, Dyrup holds strong positions in Denmark and Portugal, but is continuing its intensive efforts to build up an even stronger profile within paint products.

Dyrup’s products are divided into three main groups which are paints, wood care and specialist products. The latter include fillers, damp-proofing products, tools and other paint-related products for professional decorators. Wood care products account for 50% of Dyrup’s revenue. Paint products make up 30%, and specialist products account for the rest. Dyrup places great emphasis on selling products that complement each other, enabling it to offer customers and end users complete solutions.

Revenue comes predominantly from own production at Dyrup’s plants in Denmark, France, Poland and the Iberian Peninsula. Bought-in products, primarily consisting of specialist products, make up a small proportion of revenue. Strong brands and product concepts are vital elements of Dyrup’s strategy, with the strategic brands Dyrup, Bondex, GORI and Xylophene accounting for 80% of revenue.