The Shop in Shop

This is Dyrup’s in-store system for choosing the right color and the right product! The concept has been developed so that costumers can see all of Dyrup's high quality paint and wood care products live.
The concept provides:

• An inspiring overview of colors
• Big color plates to move around and combine
• Graphics to illustrate possibilities

 

The Shop-in-Shop system helps the consumer to find the right solution, when deciding on new colors for the home. The in-store installation consists of big color samples, painted with the actual product, large inspirational pictures and color cards that give the consumer the opportunity to compare and combine different colors.

All materials are gathered in one place and the focus is entirely on how the consumer wants his or her home to be. The consumers can learn about both indoor and outdoor colours; both paint and wood stain.